A cornerstone of my service is my presence on the world wide web, this is because in just the last few years, we’ve seen the average real estate customer turn to the Internet as their primary source of real estate information. Most of today’s prospective buyers now start their home search on the Internet – although interestingly, the vast majority of buyers ultimately find the home they eventually purchase through a real estate professional. This means that although technology has created an explosion of information, it still takes some professional advice to analyze and interpret that information properly. If you are one of those who have become overwhelmed with the information, please get in touch with me and I will steer you back on the right path.
Sellers take note! All websites are not the same.
When the time comes to sell your home, one of the most important factors in your success is the effective online promotion of your property. In fact, it’s more important now than ever before, since the vast majority of homebuyers now start their home search on the Internet. You may think that because all real estate companies will offer to post your listing on the Internet, that there is very little difference from one company website to another. But beware! All websites are not the same and it’s in your best interest to find out all aspects of how a company plans to promote your property – online and otherwise.
The Coldwell Banker® marketing system includes a comprehensive array of helpful online tools for both buyers and sellers. We offer several online tools to lead potential buyers to your listing and help showcase your property to its best advantage. We also provide a number of Seller resources to keep you informed and help you to make sound decisions. Here are just a few of the online features we can put to work to help sell your home:
- Personal Retriever® — our exclusive property search engine continually matches your property’s features against the ‘wish lists’ of thousands of buyers and emails your listing directly to these prospects every time there’s a match.
- Online Listings that win buyers – buyers want to view listings with several high resolution photos, and even full motion video! I make this a must for the listings on my website. The result? Buyers choose this website, visit often and stay longer – which increases the chances of your listing being seen.
- Community Profiles – get a detailed report on any of hundreds of communities across Canada to find the right ‘fit’ for your lifestyle.
- Mortgage Calculator – to help buyers determine how much home they can afford and encourage them to enter the buyers market.
- Home Price Comparison Index – see how home prices in your local area measure up against other major markets across the country and around the world; this tool can also helps to attract international buyers to our affordable Canadian properties.
- Seller information articles – to increase your knowledge of the marketing process and enrich your home ownership experience
