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	<title>REAL VALUE &#187; home</title>
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	<link>http://marcus-assalone.com/blog</link>
	<description>Helping you get the most from your real estate investments</description>
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		<title>SEVEN SIMPLE STAGING SECRETS</title>
		<link>http://marcus-assalone.com/blog/2012/02/09/seven-simple-staging-secrets/</link>
		<comments>http://marcus-assalone.com/blog/2012/02/09/seven-simple-staging-secrets/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 23:40:58 +0000</pubDate>
		<dc:creator>Marcus Assalone</dc:creator>
				<category><![CDATA[Home Owner Tips]]></category>
		<category><![CDATA[Real Estate Industry]]></category>
		<category><![CDATA[home]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://marcus-assalone.com/blog/?p=1220</guid>
		<description><![CDATA[<p>When it comes to staging a home for sale, sellers should create a warm, inviting yet neutral atmosphere that will appeal to as many potential buyers as possible. The good news is, sellers don’t need to do a complete design overhaul to get a great result.</p>
<p>Coldwell Banker offers seven simple staging tips to help boost [...]]]></description>
			<content:encoded><![CDATA[<p><!-- google_ad_section_start -->When it comes to staging a home for sale, sellers should create a warm, inviting yet neutral atmosphere that will appeal to as many potential buyers as possible. The good news is, sellers don’t need to do a complete design overhaul to get a great result.</p>
<p>Coldwell Banker offers seven simple staging tips to help boost a home’s appeal and give owners a competitive edge to help sell their home.<strong></strong></p>
<ul>
<li><strong>Stage rooms with one purpose.  </strong>Rooms that have many uses can confuse or even<a href="http://marcus-assalone.com/blog/wp-content/uploads/2012/02/1uyl8wbb5fqwd_moderndiningroomC4-web.jpeg"><img class="alignright size-medium wp-image-1221" title="1uyl8wbb5fqwd_moderndiningroomC4-web" src="http://marcus-assalone.com/blog/wp-content/uploads/2012/02/1uyl8wbb5fqwd_moderndiningroomC4-web-300x224.jpg" alt="" width="300" height="224" /></a> deter homebuyers, so staging rooms with one purpose is vital.  Determine who your most likely target market will be, whether its young professionals with no kids, families, or even empty nesters.  Then present your areas to fit their needs.  If you’ve been using a room as a guest room/kids playroom/home office, pick the one use that best suits your buyers. </li>
<li> <strong>Tackle the easy “do-it-yourself” projects. </strong>In a Coldwell Banker consumer survey of first time buyers, the vast majority said move-in conditions are very important in their search.  Spruce up your home by replacing outdated kitchen and bathroom fixtures.  Add a fresh coat of paint.  Repaint or refinish kitchen cabinets and update with new hardware.</li>
<li><strong>Focus on the living areas.  </strong>Potential buyers should envision themselves entertaining friends and family in the living areas of the home.  Make sure those areas feel as spacious as possible by removing any unnecessary furniture to allow for easy traffic flow.  <strong> </strong></li>
<li><strong>Make sure the master bedroom appeals to both sexes</strong><strong>.  </strong>Remember that the master bedroom is a room that a couple will be sharing, so the décor should appeal to both sexes.  It should feel like a calm and peaceful refuge, not a frilly boudoir.  Remove any feature that seems too gender-specific and paint the walls a neutral colour.<strong> </strong></li>
<li><strong>Clear away family photos and mementos.  </strong>Buyers want to picture <span style="text-decoration: underline;">their</span> family living in a home, not the previous owners. Put away family portraits, personal collections and knickknacks. Removing these items will also eliminate clutter and ensure that people are focusing on the home, not the photos from the last family vacation.<strong> </strong></li>
<li><strong>Furnish the home, but don&#8217;t overdo it</strong><strong>.  </strong>While an empty house may look spacious, it’s often hard for buyers to visualize their belongings in a home if they’re just looking at bare walls and floors. Leave the basic components that allow the viewer to define each room. <strong> </strong></li>
<li><strong>Don’t forget the outside spaces.  </strong>First impressions can play a key role in a consumer’s decision-making process, so don’t neglect your home’s curb appeal.  Make sure the home’s exterior is inviting by trimming the bushes, mowing the lawn and painting faded window trim.  Buyers will appreciate the seller’s efforts with the yard work, and will tend to assume that the same attention to detail has been devoted throughout the property.  </li>
</ul>
]]></content:encoded>
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		<title>The Influence of the U.S. Fed Statement on the Canadian Real Estate Portfolio</title>
		<link>http://marcus-assalone.com/blog/2012/01/26/the-influence-of-the-u-s-fed-statement-on-the-canadian-real-estate-portfolio/</link>
		<comments>http://marcus-assalone.com/blog/2012/01/26/the-influence-of-the-u-s-fed-statement-on-the-canadian-real-estate-portfolio/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 00:54:20 +0000</pubDate>
		<dc:creator>Marcus Assalone</dc:creator>
				<category><![CDATA[economics]]></category>
		<category><![CDATA[Real Estate Industry]]></category>
		<category><![CDATA[Real Estate News]]></category>
		<category><![CDATA[financial]]></category>
		<category><![CDATA[home]]></category>
		<category><![CDATA[interest rate]]></category>
		<category><![CDATA[Mexico]]></category>
		<category><![CDATA[mortgage]]></category>
		<category><![CDATA[Toronto]]></category>
		<category><![CDATA[United States]]></category>

		<guid isPermaLink="false">http://marcus-assalone.com/blog/?p=1209</guid>
		<description><![CDATA[<p>The U.S. Federal Reserve borrowed a play from Bank of Canada governor Mark Carney on Wednesday when they promised to keep interest rates low until at least the end of 2014. This is a good indication that Canadian rates will stay low as well, thus continuing the support of the real estate market here.</p>
<p>In Canada [...]]]></description>
			<content:encoded><![CDATA[<p><!-- google_ad_section_start --><strong>The U.S. Federal Reserve borrowed</strong> a play from Bank of Canada governor Mark Carney on Wednesday when they promised to keep interest rates low until at least the end of 2014. This is a good indication that Canadian rates will stay low as well, thus continuing the support of the real estate market here.</p>
<p><strong>In Canada last year</strong>, the number of sales increased 2.2% over 2010 and the price of an<a href="http://marcus-assalone.com/blog/wp-content/uploads/2009/12/oct09-tipsforus.jpg"><img class="alignright size-full wp-image-136" title="Can / USA" src="http://marcus-assalone.com/blog/wp-content/uploads/2009/12/oct09-tipsforus.jpg" alt="" width="100" height="68" /></a> average Canadian house increased 7.1%! In the GTA, the average house increased 10.8%.  Low interest rates will only cause this upward pressure to continue, just as our Bank of Canada has been warning that some real estate markets are overvalued.</p>
<p><strong>This concern that low interest rates</strong> are increasing house prices beyond their reasonable value, will force Jim Flaherty, the Canadian finance minister, to make it harder for Canadians to qualify for a mortgage. He may have to reduce the CMHC insured amortization to 25 years or tweak the mortgage qualification in other ways to reduce the amount of new homebuyers.</p>
<p><strong>I have seen clients choose</strong> to look for homes outside of Toronto, or even outside of the GTA, even though they work in Toronto because they consider the prices that homes are selling for inflated.  However, even on the fringes of the GTA house prices have ballooned to the same as they are here in Toronto.  A big drawback is the increased commute and plus out there you don’t get all the amenities like public transportation and availability of shopping like you would in Toronto.  Is there a winner in this situation?</p>
<p><strong>The U.S. Fed also said</strong> they are considering printing more U.S. dollars, so expect the Canadian Dollar to raise above parity once again.  This will once again allow Canadians to take some of the equity out of their homes and purchase retirement homes in the sun.  Places like Arizona, Texas and the Mayan Riviera are sure to benefit.<!-- google_ad_section_end --></p>
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		<title>HOME BUYING DIFFERENCES BETWEEN OLDER AND YOUNGER BABY BOOMERS</title>
		<link>http://marcus-assalone.com/blog/2011/11/18/home-buying-differences-between-older-and-younger-baby-boomers/</link>
		<comments>http://marcus-assalone.com/blog/2011/11/18/home-buying-differences-between-older-and-younger-baby-boomers/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 12:22:19 +0000</pubDate>
		<dc:creator>Marcus Assalone</dc:creator>
				<category><![CDATA[Real Estate News]]></category>
		<category><![CDATA[economics]]></category>
		<category><![CDATA[home]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[United States]]></category>

		<guid isPermaLink="false">http://marcus-assalone.com/blog/?p=1152</guid>
		<description><![CDATA[<p>A new survey from Coldwell Banker Real Estate finds that 87 percent of 1,300 agents and brokers polled agree that the economy is delaying baby boomers’ plans to sell their homes. That said, the desire to purchase and own a home, or more than one home, remains strong in this demographic cohort, especially so in [...]]]></description>
			<content:encoded><![CDATA[<p><!-- google_ad_section_start -->A new survey from Coldwell Banker Real Estate finds that 87 percent of 1,300 agents and brokers<a href="http://marcus-assalone.com/blog/wp-content/uploads/2011/11/17qnrv5yse9s6_AsnCupOutWitlemade1_WEBwebVersion-300x199.jpg"><img class="alignright size-full wp-image-1153" title="17qnrv5yse9s6_AsnCupOutWitlemade1_WEBwebVersion-300x199" src="http://marcus-assalone.com/blog/wp-content/uploads/2011/11/17qnrv5yse9s6_AsnCupOutWitlemade1_WEBwebVersion-300x199.jpg" alt="" width="300" height="199" /></a> polled agree that the economy is delaying baby boomers’ plans to sell their homes. That said, the desire to purchase and own a home, or more than one home, remains strong in this demographic cohort, especially so in the investment market segment. Another 87 percent of respondents said they have baby boomer clients who already own or are looking to own an investment property, including 22 percent of agents who report that at least half (50 percent) of their boomer clients either own or are looking to own such properties.  </p>
<div>“The baby boomer generation has driven the U.S. economy for years, and like many Americans, they may be anxious about their next real estate decision,” said Jim Gillespie, CEO of Coldwell Banker Real Estate. “I know baby boomers are a very diverse group and cannot be described in generalities, but our survey clearly indicates that those boomers who are financially secure are actively seeking to buy their retirement home, or a second home, and they are taking advantage of the opportunities and value available in today’s market.”</div>
<div> </div>
<div>The survey also underscored that by dividing boomers, which account for 79 million Americans, into two age categories, a more dynamic picture of the real estate market emerges. Here are the additional findings:</div>
<div> </div>
<table border="1" cellspacing="0" cellpadding="0">
<tbody>
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<td valign="top" width="181">
<div> </div>
</td>
<td valign="top" width="228">
<div align="center"><strong>Younger Baby Boomers</strong></div>
<div align="center"><strong>(Ages 47-55)</strong></div>
</td>
<td colspan="2" valign="top" width="229">
<div align="center"><strong>Older Baby Boomers</strong></div>
<div align="center"><strong>(Ages 56-64)</strong></div>
</td>
</tr>
<tr>
<td valign="top" width="181">
<div><strong>Second Homes:</strong></div>
</td>
<td valign="top" width="228">
<div>More than one-third (34 percent) of agents say younger baby boomers (ages 47-55) are interested in purchasing a second home.</div>
</td>
<td colspan="2" valign="top" width="229">
<div>22 percent say older baby boomers (ages 56-64) are interested in purchasing a second home.</div>
</td>
</tr>
<tr>
<td valign="top" width="181">
<div><strong>Looking For Larger:</strong></div>
</td>
<td colspan="2" valign="top" width="229">
<div>31 percent of respondents say that younger baby boomer clients are selling their current home and looking for a larger. home.</div>
</td>
<td valign="top" width="229">
<div>Compared to 6 percent of older boomers.</div>
</td>
</tr>
<tr>
<td valign="top" width="181">
<div><strong>Downsizing:</strong></div>
</td>
<td colspan="3" valign="top" width="457">
<div>80 percent of agents say that older baby boomers are more likely to want to downsize than younger baby boomers (52 percent). </div>
<div>Although the economy has impacted boomers, the reason for downsizing is not only about the desire to save money. According to the survey, 49 percent of agents say the primary reason boomers want to downsize is because they desire a simpler lifestyle, while only 28 percent said the leading reason boomers are downsizing is to save money.</div>
</td>
</tr>
<tr>
<td valign="top" width="181">
<div><strong>Single Family Home or Other Options:</strong></div>
</td>
<td valign="top" width="228">
<div>Younger baby boomers are much more likely to prefer a single family home than older baby boomers (82 vs. 47 percent of agents agree).</div>
</td>
<td colspan="2" valign="top" width="229">
<div>For the older baby boomers, agents say about half are (47 percent) are looking for a townhome or condo.</div>
<div> </div>
<div>27 percent of agents say their older boomer clients prefer an active adult community.</div>
</td>
</tr>
</tbody>
</table>
<p> <strong>Survey Methodology: </strong>Coldwell Banker Real Estate conducted an online survey among 1,333 Coldwell Banker real estate professionals across the United States about housings trends for baby boomers. The survey was fielded between September 6 and September 15, 2011.</p>
<div> </div>
<div>*Some answer percentages in the above may not total 100 percent, if only the most popular responses are listed. In other cases, respondents had the option to check all that apply, which may mean that percentages total more than 100 percent.</div>
<p><!-- google_ad_section_end --></p>
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