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	<title>REAL VALUE &#187; technology</title>
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	<link>http://marcus-assalone.com/blog</link>
	<description>Helping you get the most from your real estate investments</description>
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		<title>Breaking New Ground in “Green” Housing</title>
		<link>http://marcus-assalone.com/blog/2011/03/18/breaking-new-ground-in-%e2%80%9cgreen%e2%80%9d-housing/</link>
		<comments>http://marcus-assalone.com/blog/2011/03/18/breaking-new-ground-in-%e2%80%9cgreen%e2%80%9d-housing/#comments</comments>
		<pubDate>Sat, 19 Mar 2011 01:56:04 +0000</pubDate>
		<dc:creator>cmhcauthor</dc:creator>
				<category><![CDATA[Real Estate News]]></category>
		<category><![CDATA[CHMC]]></category>
		<category><![CDATA[energy efficiency]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[home]]></category>
		<category><![CDATA[improvement]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://marcus-assalone.com/blog/?p=659</guid>
		<description><![CDATA[<p>
CMHC’s newest EQuilibrium™ Housing demonstration home opens its doors in Winnipeg
<p>EQuilibrium™ Housing is a national initiative led by Canada Mortgage and Housing Corporation (CMHC) that brings the private and public sectors together to develop homes that are energy- and resource-efficient, environmentally friendly, and healthy to live in.</p>
<p class="wp-caption-text">To help Canadians learn first-hand about sustainable housing, [...]]]></description>
			<content:encoded><![CDATA[<p><!-- google_ad_section_start --><br />
<h2>CMHC’s newest EQuilibrium™ Housing demonstration home opens its doors in Winnipeg</h2>
<p>EQuilibrium™ Housing is a national initiative led by Canada Mortgage and Housing Corporation (CMHC) that brings the private and public sectors together to develop homes that are energy- and resource-efficient, environmentally friendly, and healthy to live in.</p>
<div id="attachment_660" class="wp-caption alignright" style="width: 250px"><a href="http://marcus-assalone.com/blog/wp-content/uploads/2011/03/rtua-2011-03-18.jpg"><img class="size-full wp-image-660" src="http://marcus-assalone.com/blog/wp-content/uploads/2011/03/rtua-2011-03-18.jpg" alt="" width="240" height="160" /></a><p class="wp-caption-text">To help Canadians learn first-hand about sustainable housing, CMHC has been working with teams of designers, architects, builders and developers to design, construct and demonstrate EQuilibrium™ Sustainable Housing Demonstration homes across the country. The latest of these projects to open its doors to the public is Winnipeg’s Urban Ecology — a two-storey duplex located on an infill site in the heart of the city’s downtown core.</p></div>
<p>To help Canadians learn first-hand about sustainable housing, CMHC has been working with teams of designers, architects, builders and developers to design, construct and demonstrate EQuilibrium™ Sustainable Housing Demonstration homes across the country. The latest of these projects to open its doors to the public is Winnipeg’s Urban Ecology — a two-storey duplex located on an infill site in the heart of the city’s downtown core.</p>
<p>Designed by Winnipeg Housing Rehabilitation Corporation (WHRC), Urban Ecology includes  energy-efficient and resource-conscious features and on-site integrated renewable energy systems. The result is an attractive and highly advanced “green” home that significantly reduces its energy consumption and minimizes its environmental footprint.</p>
<p>Among its other innovations, the Urban Ecology home features:</p>
<ul>
<li>An accessible, adaptable and attractive open-concept design;</li>
<li>Locally-produced and environmentally-appropriate building materials, to reduce pollution and enhance indoor air quality;</li>
<li>Energy-efficient lighting and appliances designed to reduce energy consumption to as little as 17 percent of the energy used in a typical Canadian home;</li>
<li>Passive solar heating and a four-panel flat plate solar collector system to help heat the home and provide hot water;</li>
<li>A drain water heat recovery system that is predicted to decrease the home’s hot water heating requirements by close to 20 percent;</li>
<li>A photovoltaic (PV) energy system which will be connected to the local power grid, allowing the occupants to “sell” excess energy back to Manitoba Hydro;</li>
<li>Advanced water-conserving features and fixtures, including rain gardens and the ability to harvest rainwater runoff from the roof for landscaping during dry spells;</li>
<li>An air-tight high-performance building envelope to provide a comfortable living environment.</li>
</ul>
<p><!-- google_ad_section_end --><br />
For more information about this project, the CMHC EQuilibrium™ Sustainable Housing Demonstration Initiative or to schedule a tour of a demonstration home near you, visit our website at <a href="http://www.cmhc.ca/equilibriumhousing">www.cmhc.ca/equilibriumhousing</a> or call CMHC at 1-800-668-2642. For more than 60 years, Canada Mortgage and Housing Corporation (CMHC) has been Canada’s national housing agency and a source of objective, reliable housing information.</p>
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		<title>MICROSOFT SURFACE</title>
		<link>http://marcus-assalone.com/blog/2009/03/09/microsoft-surface/</link>
		<comments>http://marcus-assalone.com/blog/2009/03/09/microsoft-surface/#comments</comments>
		<pubDate>Mon, 09 Mar 2009 17:58:55 +0000</pubDate>
		<dc:creator>Marcus Assalone</dc:creator>
				<category><![CDATA[Real Estate Industry]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Microsoft Surface]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://marcus-assalone.com/blog/?p=48</guid>
		<description><![CDATA[



<p align="center">With Microsoft Surface, we catch a
glimpse of the future of computing.  It is a
computer platform where the interface is a table top.
Cameras identify human movement and translate that
into an interaction with digital items just as if they
were physical objects.  There is no keyboard, or
mouse.</p>
<p align="center">Many users can use the same surface
at the same time, [...]]]></description>
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<p align="center"><strong>With Microsoft Surface</strong>, we catch a<br />
glimpse of the future of computing.  It is a<br />
computer platform where the interface is a table top.<br />
Cameras identify human movement and translate that<br />
into an interaction with digital items just as if they<br />
were physical objects.  There is no keyboard, or<br />
mouse.</p>
<p align="center">Many users can use the same surface<br />
at the same time, so it is ideal for collaborative<br />
ventures.</p>
<p align="center">The price tag right now is around<br />
$12,500 and<br />
at the moment it is available only for commercial<br />
locations like hotels and banks.</p>
<p align="center">In the future, it will be able to<br />
communicate with other electronic devices like cell<br />
phones so that it would function as shown in the video<br />
to the right.</p>
<p align="center">A similar device will<br />
eventually replace your coffee table, or even<br />
integrated into household appliances.</td>
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<p align="center">What is Microsoft Surface?</p>
</td>
</tr>
</tbody>
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<p> </p>
<table border="0" width="100%">
<tbody>
<tr>
<td width="50%"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/7a4273i_K2k&amp;hl=en&amp;fs=1&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/7a4273i_K2k&amp;hl=en&amp;fs=1&amp;rel=0" allowfullscreen="true" allowscriptaccess="always"></embed></object></td>
<td width="50%">
<p align="center"> <strong>This week Coldwell Banker</strong><br />
revealed the first real estate property search<br />
application for the platform, that is sure to be<br />
template for the future.</p>
<p align="center"> Not only can you research<br />
homes, but also neighborhoods and amenities.</p>
<p align="center">You can look at photos, videos,<br />
maps, and build an itinerary of properties you would<br />
like to visit.</p>
<p align="center">Coldwell Banker has always been at<br />
the forefront of using new technologies, making<br />
searching easier and marketing your home to a larger<br />
audience. </td>
</tr>
</tbody>
</table>
<p><strong>The Microsoft Surface platform</strong> has been criticized for being an oversized iPhone, being nothing more that a gimmick because it really doesn&#8217;t offer any more functionality than an ordinary computer.  However, the real reason for investing in this project really is not so much its present rewards, but, (like investing in real estate itself)  the real reward comes in the future.  Coldwell Banker is the oldest real estate company in the world and we keep adding to our greatest asset.  With Coldwell Banker&#8217;s Microsoft Surface application, it forced us to look at information from new angles, imagining what consumers will demand in the future.  We have learned a lot about how best to convert a physical home into an easier to manipulate digital one, experimenting with what information the consumer expects to have in that representation.</p>
<p><strong>This project is just one</strong> of our research ventures, there are other tools that we have pioneered and are in use right now to help our clients.  If you are buying or selling, ask me about some of the technologies I deploy on your behalf that our competition are not able to offer. When you are talking about the place you call home, you will want to have an edge over your competition.</p>
]]></content:encoded>
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		<item>
		<title>INTERNET MARKETING</title>
		<link>http://marcus-assalone.com/blog/2008/01/11/internet-marketing/</link>
		<comments>http://marcus-assalone.com/blog/2008/01/11/internet-marketing/#comments</comments>
		<pubDate>Fri, 11 Jan 2008 17:15:41 +0000</pubDate>
		<dc:creator>Marcus Assalone</dc:creator>
				<category><![CDATA[Real Estate Industry]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://marcus-assalone.com/blog/?p=18</guid>
		<description><![CDATA[<p>A cornerstone of my service is my presence on the world wide web, this is because in just the last few years, we’ve seen the average real estate customer turn to the Internet as their primary source of real estate information.  Most of today’s prospective buyers now start their home search on the Internet – [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: medium;">A cornerstone of my service is my presence on the world wide web, this is because in just the last few years, we’ve seen the average real estate customer turn to the Internet as their primary source of real estate information.  Most of today’s prospective buyers now start their home search on the Internet – although interestingly, the vast majority of buyers ultimately find the home they eventually purchase through a real estate professional.  This means that although technology has created an explosion of information, it still takes some professional advice to analyze and interpret that information properly.  If you are one of those who have become overwhelmed with the information,  please get in touch with me and I will steer you back on the right path. </span></p>
<p><strong><span style="font-size: medium;">Sellers take note!  All websites are not the same.</span></strong></p>
<p><span style="font-size: medium;">When the time comes to sell your home, one of the most important factors in your success is the effective online promotion of your property.  In fact, it’s more important now than ever before, since the vast majority of homebuyers now start their home search on the Internet.  You may think that because all real estate companies will offer to post your listing on the Internet, that there is very little difference from one company website to another.  But beware!  All websites are <em><span style="text-decoration: underline;">not</span></em> the same and it’s in your best interest to find out all aspects of how a company plans to promote your property – online and otherwise. </span></p>
<p><span style="font-size: medium;">The <strong>Coldwell Banker</strong>® marketing system includes a comprehensive array of helpful online tools for both buyers and sellers.  We offer several online tools to lead potential buyers to your listing and help showcase your property to its best advantage.  We also provide a number of Seller resources to keep you informed and help you to make sound decisions.  Here are just a few of the online features we can put to work to help sell your home:</span></p>
<ul>
<li><span style="font-size: medium;"><strong>Personal Retriever®</strong> &#8212; our exclusive property search engine continually matches your property’s features against the ‘wish lists’ of thousands of buyers and emails your listing directly to these prospects every time there’s a match.</span></li>
<li><span style="font-size: medium;"><strong>Online Listings that win buyers </strong>– buyers want to view listings with several high resolution photos, and even <span style="text-decoration: underline;">full motion video</span>!  I make this a <em>must </em>for the listings on my website.  The result?  Buyers choose this website, visit often and stay longer – which increases the chances of your listing being seen.</span></li>
<li><span style="font-size: medium;"><strong>Community Profiles </strong>– get a detailed report on any of hundreds of communities across Canada to find the right ‘fit’ for your lifestyle. </span></li>
<li><strong><span style="font-size: medium;">Mortgage Calculator </span></strong><span style="font-size: medium;">– to help buyers determine how much home they can afford and encourage them to enter the buyers market.</span></li>
<li><span style="font-size: medium;"><strong>Home Price Comparison Index </strong>– see how home prices in your local area measure up against other major markets across the country and around the world; this tool can also helps to attract international buyers to our affordable Canadian properties.</span></li>
<li><span style="font-size: medium;"><strong>Seller information articles </strong>– to increase your knowledge of the marketing process and enrich your home ownership experience</span></li>
</ul>
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